Guides for professionals and businesses.
How referral agreements work, what Solutions actually does, and how to find the right vertical for your business.
Turn a One-Time Referral Into Recurring Income
Saying thanks and waiting quietly caps how much of your business can ever come from referrals. Here's what turns one introduction into a habit.
MezAgent Proudly Supports Emerging Theatre Talent - Now Performing in Athens
MezAgent supported an emerging theatre group at the Greece Theatre Festival, and the ensemble has now been invited to perform at Athens' Mikros Kerameikos Theatre.
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MezAgent Participated in the Cityscape International Real Estate Investment Summit (IREIS 2025) in Ras Al Khaimah
MezAgent joined the Cityscape International Real Estate Investment Summit (IREIS 2025) in Ras Al Khaimah, connecting with investors and developers shaping the UAE property market.
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IREIS 2025: Mezagent Success
MezAgent exhibited at IREIS 2025 in Abu Dhabi, holding 87 meetings over three days and converting more than 60% of booth visitors into platform members.
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B2B2C Ecosystems: Benefits and Pitfalls
B2B2C ecosystems let a business act as both supplier and distributor. Here's what makes the model work, from Microsoft to Expedia, and where its complexity creates risk.
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Work from Home and Freelance: How the Younger Workforce is Reshaping Job Markets
Freelancing and WFH have become a permanent fixture for Gen Z and Millennials. Here's the UK market data behind the shift, and what WeWork's trajectory reveals about it.
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SaaS Microtrends – A Renewed Interest or New Directions?
SaaS investment fell sharply in 2022-2023, but AI, ML, and API microtrends are drawing renewed interest back into the sector.
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New UK TECH Gen Ai and Value Creation
Generative AI is driving unprecedented adoption across UK tech. Here's how it creates value, and the risks - bias, workforce displacement, cybersecurity - that come with it.
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The Reasoning Behind Brand Architectures
Companies expanding into new brands choose among four architectures: house of brands, branded house, endorsed brands, and sub-brands. Here's how P&G, Sony, Apple, and Google structure theirs.
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